A plumping & hydrating purple shampoo that neutralizes brass while restoring shine & elasticity to damaged strands. Featuring deep violet micro pigments, this salon-level, tone-correcting shampoo helps counteract brass and maintain cool tones between salon appointments. The hydrating formula cleanses without stripping or drying, enhancing shine, improving manageability, and strengthening delicate strands. Achieve brighter, more resilient hair from the inside out. Perfect for blonde, white, and grey hair tones, whether natural or enhanced.